In a recent interview with AutoCar, Ferrari’s chief commercial officer, Enrico Galliera, gave a strangely decisive statement of the prospect of an all-electric Ferrari. He claims that Ferrari will not sell an EV until at least 2025, when the technology is appropriate for their brand.
According to Galleria, the battery technology is not up to par with what people expect from their Italian supercars. This could be surprising, as many governments move to ban combustion vehicles, and many competitors move forward on plans to improve their offerings via electrification.
We firmly believe that battery technology is not yet developed enough to meet the needs of a supercar. In the next five years, we do not believe the technology will be able to meet the needs of a Ferrari.
As someone who is decisively not the target demographic of Ferrari, this confuses me. If I were in the market for a fast car, but didn’t have millions of dollars to spend, I would think an EV would be the obvious choice. As Tesla prepares to launch its new roadster, hopefully before 2025, then how could Ferrari hope to compete with what will surely be the fastest car available at launch (maybe not top speed, but general agility).
Furthermore, the Italian company, Pininfarina, showed off their Battista supercar, a 1900-horsepower EV, at the Geneva Motor Show… last year! Ferrari themselves have sold the SF90 Stradale since last year, which has three electric motors and a 7.9 kWh battery.
As soon as electrified technology is developed, that will allow us to produce a car that fits with our position. Then why not? But the key is the technology: we will not just make a Ferrari that’s electric for the sake of it.
This sort of attitude makes me hope these companies see the light sooner than later. I don’t know how the double-think can last for so long while they are actively annexing their ICE-lineup with higher performance hybrid models. Thankfully Galleria seems open to adapting eventually, which they will need to do to survive.