Following on the heels of their last competition (Project Loveday), Tesla has announced their newest contest; “The Greatest Drive.” This marks the third promotion Tesla has run; the first was “Drive to Believe,” followed by “Project Loveday.”
Tesla’s first promotion, “Drive to Believe,” was a brilliant bit of marketing where select people could trade their car in for a Tesla Model S for a whole week. The thinking behind the campaign was that once you drove a Model S, you simply had to have one. “Project Loveday” followed with fan made video commercials.
Following “Drive to Believe’s” success, Tesla is moving forward with a similar promo for “The Greatest Drive.” Tesla will select a handful of winners to test drive a Model S P100D or a Model X 100D on some of Europe’s finest roads. Winners can even bring a passenger along for the ride:
“Enter The Greatest Drive and be one of the first to test drive a Model S P100D or Model X 100D on some of the greatest driving roads in Europe. This prize includes a suggested driving route plus 3 nights at Destination Charging hotels, to be used during your journey. Sign up for your chance to experience an unforgettable road trip. If you’d like to share the experience with a friend, nominate a co-driver to join you.”
Of course, entry to the contest comes with a catch: there’s an essay question you must answer:
“What makes a drive great?”
Time to brush off those school exam skills and get to typing! Check out the Tesla link below to enter!