With pre-orders already reaching 250,000 according to tweets by Elon Musk, the new Tesla Cybertruck has obviously hit the industry hard. It may have styling that only a mother could love, but this has pushed it into conversation and in front of potential customers, meaning that in only five days, Tesla has taken a quarter of a million deposits.
These $100 deposits are refundable however, so we must bear in mind that the entirety of these may not translate into actual sales. People will pull out, but obviously Elon and Tesla is aware of this.
— Elon Musk (@elonmusk) November 27, 2019
The bottom of the range single motor is being touted for 2021 production alongside the middle of the range dual-motor. The range-topping tri-motor however will come a year later. Elon has broken down the proportion of sales for these three variants on Twitter, so using these percentages, we can estimate the potential revenue from the deposits taken so far.
146k Cybertruck orders so far, with 42% choosing dual, 41% tri & 17% single motor
— Elon Musk (@elonmusk) November 23, 2019
17% of deposits were taken for the single motor, 42% have gone for the dual-motor, and 41% have gone for the high performance tri-motor. With the advertised prices at $39,900, $49,900, and $69,900 respectively, Tesla will make an approximate revenue of $14billion. This of course doesn’t take into account customers pulling out, or if they’ve added the self-driving option.
We can’t wait to see these trucks make their way onto the road. We’ve already been surprised by videos of it alongside normal cars. Articles to come…