Tesla has announced that they plan to open an research and development centre alongside a new design studio in China with the objective to build a new car. The first concept drawing of this new model have also been released.
With the Chinese made Model 3s beginning deliveries, an event was held by Elon Musk to celebrate the achievement of this and the launch of the Model Y program. At this event, he made news when he said Tesla will be developing a car for the Chinese market, but for worldwide consumption.
He said the following:
“I think something that would be super cool would be to — and so we’re gonna do it, we’re gonna try to do it — would be to create a China design and engineering center to actually design an original car in China for worldwide consumption. I think this will be very exciting. I think China has some of the best art in the world, and I think it’s something that would be appreciated on a worldwide basis. I think it should be done, and we’re gonna do it.”
Today, Tesla put out an official call for job applications to work on the new projects while also posting the following images to their official WeChat account.
as you can see, the sketch of the new vehicle (above) looks small and hatchback-like. The Silicone Valley company also noted that they want to integrate “Chinese Art” into their future car designs. This is the only information available, but we will of course update you as soon as we know more.
Pushing into the Chinese market is a strategy that most automakers will need to start thinking about. It’s a huge market with over a quarter of all cars sold globally being in China (2017). While its market is currently in a slump, it’s no doubt going to bounce back, and hopefully, Tesla will be there to grow alongside it.
The top three best selling cars in China in 2017 are all larger, SUV and saloon shaped vehicles. Hopefully Tesla can push into that segment and do what they do best: disrupt.