As with pretty much any good thing in life, a couple of bad apples will ruin things for everyone else. Things at Tesla are no different, as Elon Musk took to Twitter yesterday to address those who are abusing the Tesla Referral program.
The way the referral program works is simple: buy a Tesla vehicle, refer someone else to buy a Tesla vehicle via a referral code, and win exclusive prizes, such as invites to a Tesla unveiling event, factory tours, or even a launch party.
Will shut that down. The point is to provide something special that only existing owners can give to friends and it is limited to 5 people.
— Elon Musk (@elonmusk) May 24, 2017
Things, of course, get taken to another level, and in this day and age of social media where followers and “Likes” reign supreme, some have started plugging their referral codes all over their social media. In fact, there are those who take it even further than that and start buying Google keyword ads to promote their referral code on a larger scale.
This is a difficult thing to enforce, especially when the language in the Good Faith clause is somewhat vague (and if you know anything about anyone, it’s that “vagueness” will invite a bunch of folks more than happy to take advantage of pretty much everything):
We introduce programs such as these in good faith and expect the same good faith in return. Please note that we may withhold awards where we believe customers are acting in bad faith or otherwise acting contrary to the intent of this program. To be clear, commercializing or otherwise selling referral codes is not appropriate, and we will not honor such codes. We cannot cover every nefarious scenario, nor will we attempt to, but we do promise to be fair and reasonable.
Musk’s response in the tweet above is also interesting since I assume it would be fairly difficult, if not impossible, to enforce who is legitimately a “friend” of the original Tesla owner. On another note, referrals through major YouTube channels may not necessarily be a bad thing. These Youtubers have a ton of reach and Tesla is essentially getting a massive YouTube advertising campaign.
What are your thoughts on this?
SOURCE | Teslarati