Tesla has been selling alcoholic beverages for a while. After releasing a one-of-a-kind bottle of Tequila, which was a tremendous success with the product selling out on the first day, Tesla announced it would sell Gigabeer bottled at its new Gigafactory outside Berlin, in Germany.
The bottle they want to market the beer in is reminiscent of the Tesla Cybertruck, which bears the inscription GigaBier on the side. The news was revealed at GigaFest (an event taking place at the German Gigafactory presently under construction), and it appears that the firm is serious about it. It makes sense because it’s not uncommon for Germans to have a beer during their lunch break.
When the factory is fully operational, Elon Musk’s Tesla plans to hire 10,000 people. The company will also need to provide workplaces for these workers. They want to build a train station there so that they may better link the facility with the city and offer alternative travel options.
While this may appear amusing and off-the-wall, it’s not uncommon in Germany. Volkswagen sold currywurst at restaurants throughout six of its factories (as well as some supermarkets and football stadiums spread across 11 countries) from 1973 until August 1, when it discontinued the product in favor of a vegetarian alternative, generating a slew of negative responses, including from former German chancellor Gerhard Schröder.
The VW sausage, believe it or not, had an official registered part number and the manufacturer actually produced its own food for employees since 1939. They sold as many as 7 million per year, making the currywurst the company’s most popular product, outselling any of its automobile items.